Nothing defined Christmas
as a child more than the Christmas catalog. It came
out every year in the fall, featuring pictures of
all the new and upcoming action figures. You and your
siblings more than likely spent hours pouring over
the catalog, planning out what toys and figures you
wanted most for Christmas. The SEARS Christmas
Wishbook was one of the most popular catalogs
and featured full color display ads from classic figure
lines of the 1970s and 1980s such as Star Wars, Transformers,
GI Joe and Masters of the Universe to smaller or lesser
known action figure lines like Other World, Crystar,
Clash of the Titans and Buck Rogers.
Featured here is a compilation of all
the action figure pages from various years of the
USA SEARS Christmas Wishbook. Many other years of
catalogs will be added to this archive soon including
SEARS Canada, Eatons, Montgomery Wards and others,
so please keep checking back as the page is updated.
Anyone wishing to contribute catalog page scans to
be featured here, please contact
us. Now onto the catalog scans...